Post by account_disabled on Mar 11, 2024 2:54:37 GMT -5
The term Programmatic media also known as programmatic marketing or programmatic advertising encompasses an array of technologies that automate the buying placement and optimization of media inventory in turn replacing humanbas methods. In this process supply and demand partners utilise automat systems and business rules to place advertisements in electronically target media inventory. It has been suggest that programmatic media is a fastgrowing phenomenon in the global media and advertising industry. Wikipedia Programmatic Advertising Components There are several parties involv in programmatic advertising Advertiser The advertiser is the brand which wants to reach a specific target audience bas on behavior demographic interest or region.
Publisher The publisher is the supplier of the ad real estate or destination Costa Rica Mobile Number List pages available where the content can be interpret and target ads can be dynamically inserted. SupplySide Platform The SSP indexes the publishers pages content and ad regions that are available for bidding. DemandSide Platform The DSP indexes the advertisers ads target audience bids and budgets. Ad Exchange The ad exchange negotiates and marries the ads to the appropriate real estate to maximize the advertisers return on ad spend ROAS. RealTimeBidding RTB is the method and technology by which advertising inventory is acuction bought and sold on a perimpression basis.
Additionally these platforms are often integrat for larger advertisers Data Management Platform advertising space is the DMP A platform that merges the advertisers firstparty data on audiences accounting customer service CRM etc. andor thirdparty behavioral demographics geographic data so that you can target them more effectively. Customer Data Platform A CDP is a central persistent unifi customer database that is accessible to other systems. Data is pull from multiple sources clean and combin to create a single customer profile also known as a degree view. This data may be integrat with programmatic advertising systems to better segment and target customers bas.
Publisher The publisher is the supplier of the ad real estate or destination Costa Rica Mobile Number List pages available where the content can be interpret and target ads can be dynamically inserted. SupplySide Platform The SSP indexes the publishers pages content and ad regions that are available for bidding. DemandSide Platform The DSP indexes the advertisers ads target audience bids and budgets. Ad Exchange The ad exchange negotiates and marries the ads to the appropriate real estate to maximize the advertisers return on ad spend ROAS. RealTimeBidding RTB is the method and technology by which advertising inventory is acuction bought and sold on a perimpression basis.
Additionally these platforms are often integrat for larger advertisers Data Management Platform advertising space is the DMP A platform that merges the advertisers firstparty data on audiences accounting customer service CRM etc. andor thirdparty behavioral demographics geographic data so that you can target them more effectively. Customer Data Platform A CDP is a central persistent unifi customer database that is accessible to other systems. Data is pull from multiple sources clean and combin to create a single customer profile also known as a degree view. This data may be integrat with programmatic advertising systems to better segment and target customers bas.